BP

BP has a long tradition of attention to road safety and, in 2004, with the help of AWAKE, launched 5 ‘driver standards’ or golden rules that apply internationally to professional drivers and sales people alike. The standards include driver tiredness and the use of mobile phones and seatbelts.

The BP driver tiredness standard is largely based on research conducted at the Loughborough Sleep Research Centre.

BP appreciates that for their driver tiredness standard to be effective, the safety message has to come from the top. Thus there has to be  company-wide appreciation of driver tiredness and the associated dangers. To achieve these aims, Awake developed an in-house fatigue management programme, aimed at engaging managers, drivers and drivers’ families.

Since 2003 Awake has been training BP's own trainers, about issues of driver tiredness.  This has been extended to: BP Air, BP Marine and, in Hong Kong, to BP's asian employees. AWAKE's training for BP has been translated into 13 languages and distributed across Europe, Asia and in the US.