Awake launches website to raise awareness, reduce risk and improve well-being in the workplace and on the road

Press Release
09/03/2004

Awake, the sleep and fatigue research organisation, has launched its new website - www.awakeltd.info - designed to raise awareness of the impact of sleep deprivation and drugs on individuals in the workplace and on the road, while offering solutions to combat fatigue-related incidents.

The principles behind Awake’s key messages are based on scientific research with partners such as the world renowned Loughborough Sleep Research Centre (LSRC).
Through its findings, Awake is able to provide government and industry with key services including risk assessment, sleep disorder assessment and treatment along with education and training.

Recent research and case studies are also available to review on the site and include the Prince Michael International Road Safety Award-winning driver fatigue campaign developed by Awake and LSRC for the Freight Transport Association.

In addition, visitors to the site can obtain supporting material from the Awake online store and subscribe to Awake’s free regular newsletter to keep abreast of developments in fatigue-related research and updates on issues facing industry and government.

“The new website makes information on this relatively new area of research more accessible to our customers and interested parties,” said the managing director of Awake. “Unfortunately most people are not aware of the hazardous effect our 24/7 lifestyles have on our ability to remain alert both at work and on the road. The website will become an increasingly important tool to help us deliver this message.”

Awake media enquiries:
Chris Wakley 020 7494 8052 cwakley@automotivepr.com
Laurissa Mirabelli 020 7494 8057 lmirabelli@automotivepr.com