Awake and Loughborough Sleep Research Centre Team win Prince Michael Road Safety Award

Press Release
01/12/2003

In December 2003 the Awake and Loughborough Sleep Research Centre Team (LSRC) were awarded a Prince Michael of Kent International Road Safety Award. The awards recognise outstanding achievement and innovation world-wide and give public recognition to those who have improved road safety. The work of Awake and LSRC was recognised as having made a significant contribution to raising public awareness of the dangers of driver tiredness.

This was the second award with which Awake were involved: the driver tiredness campaign we developed for the Freight Transport Association (FTA) also won an award. This campaign was designed to draw truck drivers’ attention to the dangers of driver tiredness and to provide them with practical advice on what to do if they find themselves tired behind the wheel.

Awake's managing director said, “The work of the LSRC has led to changes to the Highway Code, signs on our motorways publicising the dangers of driving whilst tired, and the first TV and radio campaigns to raise awareness of the issue. In addition, over the past 3 years, Awake has turned LSRC’s research findings into practical solutions for commercial companies wishing to reduce the accident risk of their drivers. We have worked hard to produce training and materials which convey the right message in an effective manner, and we are delighted that our efforts and those of LSRC have received the recognition they deserve."